Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sales. Internet marketing does not simply entail building or promoting a website, nor does it mean placing a banner ad on another website. Effective Internet marketing requires a comprehensive strategy that synergizes a given company`s business model and sales goals with its website function and appearance, focusing on its target market through proper choice of advertising type, media, and design.
Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through
search engine marketing (SEM)
,
search engine
optimization
(SEO), banner ads on specific websites,
e-mail marketing, and
Web 2.0 strategies. We are well versed with the various methodologies including CTR, PPC, CPC,etc.
In 2008
The New York Times working with comScore published an initial estimate to quantify the user data collected by large Internet-based companies. “Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found the potential for collecting upward of 2,500 pieces of data on average per user per month”.
Services we provide:
Search Engine Optimization.
A web site is easier to locate on search engines when it has been optimised to achieve high rankings in search results. We will ensure that the site is optimised for maximum exposure on search engines for its core offerings. The key (and most used) search engines that we will optimise the site for are Google, Windows Live Search and Yahoo! Search.
Google Adwords.
Google is the leading search engine in the world. Their Adword offering enables users to see a text ad for a service or product based on the relevant of key terms selected. The advertiser is only billed at the time that someone actually clicks on the online ad. The billing for this service is based on CPC (cost per click) and hence a daily budget is set based on volume of keywords required following established trends. The main advantage of Adwords is that web site advertiser only pays for what he needs, or is able to afford.
Google Analytics.
Google Analytics tells you how visitors found your site and how they interact with it. You`ll be able to compare the behaviour of visitors who were referred from each of your ads, keywords, search engines, and emails, and gain valuable insight into how to improve your site`s content and design. However large or small your site, and however you drive traffic to it - whether it`s unpaid search, partner sites, Adwords, or other cost-per-click programs - Google Analytics tracks it, from click to conversion. Metrocomia will install Google Analytics as the Site Traffic Statistics Application for the web site.
Social Media.
Social Media describes the online technologies and practices that people use to share content, opinions, insights, experiences, perspectives, and media themselves. In this respect, Social Networks are some of the best places to market online. Since the site will be focused on late teens and young adults, we recommend building brand profile pages on the following popular Social Networks:
Recent research by ComScore indicates the following key statistics for Social Networking Web Sites:
- Visitors to MySpace.com and Friendster.com generally skew older, with people age 25 and older comprising 68 and 71 percent of their user bases, respectively.
- More than one-third (34 percent) of visitors to Facebook.com are 18-24 years old, approximately three times the representation of that age segment in the general Internet population.
- Last year half of the MySpace.com visitors were at least 25 years old, while today More than two-thirds of MySpace visitors are age 25 or older.